BETBY Expands AI-Powered Esports Betting Coverage

BETBY has significantly expanded its AI-powered Betting Tips product to include broader esports event coverage. The enhancement comes in response to surging demand for reliable, data-driven insights in the esports vertical. This development strengthens operators' ability to deliver competitive pre-match and live betting markets across key global regions.

Key Takeaways

• Enhanced esports coverage allows operators to offer more diverse and accurate betting options on major titles and tournaments.
• AI-driven tips improve risk management and odds compilation in the fast-paced, high-variance esports environment.
• The timing ahead of ICE Barcelona 2026 underscores ongoing industry investment in esports-specific technology.

The expansion addresses a critical need in esports betting, where rapid match developments and player performance variability demand sophisticated analytical tools. BETBY's AI system processes vast datasets from in-game events, historical outcomes, and real-time statistics to generate predictive tips that operators can integrate into their platforms. This capability is particularly valuable for live betting, enabling quicker adjustments to shifting odds and reducing exposure to sharp action from informed bettors.

Esports has solidified as a core vertical for many international operators, especially in Europe, Latin America, and parts of Asia, where regulated markets continue to mature. By expanding coverage, BETBY equips partners with tools to capitalize on growing handle volumes without compromising margins. The move also supports better player engagement through more informed markets, as bettors benefit from transparent, algorithm-backed insights rather than relying solely on traditional models designed for conventional sports.

Industry observers note that such technological advancements help maintain competitive integrity indirectly by highlighting anomalies in betting patterns that may warrant further review. As esports betting matures, investments like BETBY's signal confidence in the vertical's long-term potential outside saturated or restricted jurisdictions.

This update positions BETBY favorably as operators prepare for major industry gatherings and seek differentiated offerings in an increasingly crowded market.

Sources: Esports Insider, SBC News